Whether you like it or hate it, you can’t deny numerous
ways that social media and networking has impacted our lives over the last
decade.
Let’s discuss some of countless ways in which social media and networking has changed the world.
GENERAL AWARENESS
The rise of social media and networking has made it faster and easier to access information around the world, and by having smaller, bite-sized chunks of information makes it easier for people to digest and communicate to one another. Whether it’s a simple tweet, post on Instagram or a status update on Facebook, we can instantly get to know and stay updated pertaining to different issues around the world, probably in a much better way!
An example of when social media has been a great tool in raising awareness was during the Chennai Floods, where in the entire country came in together to provide their support in whatever way they can, thanks to social media.
COMMUNICATION
Social media and networking have broken the barriers when it comes to communicating and we are spoiled for choice when it comes to ways of getting in contact with someone.
Today, if you can’t reach someone on the phone, you can leave a voice mail or send a text. Or even better, tweet, Facebook message, or touch base in other ways. We have the ability to see what others are doing, often within seconds of them doing it.
Social media search functions also make it easier if we want to track someone down who we are looking for or may have lost touch with. There are seemingly endless sources we can search to access the information we need.
WHAT’S TRENDING- Analytical Involvement
Social media has given everybody who chooses to sign up to a platform, the opportunity to tell 'their story' online, through Facebook Instagram pictures, Tumblr blogs. Normal people now have the capacity to make their opinion known on a massive scale. Analytics and social media depend a lot on each other, some of them are:
Let’s discuss some of countless ways in which social media and networking has changed the world.
GENERAL AWARENESS
The rise of social media and networking has made it faster and easier to access information around the world, and by having smaller, bite-sized chunks of information makes it easier for people to digest and communicate to one another. Whether it’s a simple tweet, post on Instagram or a status update on Facebook, we can instantly get to know and stay updated pertaining to different issues around the world, probably in a much better way!
An example of when social media has been a great tool in raising awareness was during the Chennai Floods, where in the entire country came in together to provide their support in whatever way they can, thanks to social media.
COMMUNICATION
Social media and networking have broken the barriers when it comes to communicating and we are spoiled for choice when it comes to ways of getting in contact with someone.
Today, if you can’t reach someone on the phone, you can leave a voice mail or send a text. Or even better, tweet, Facebook message, or touch base in other ways. We have the ability to see what others are doing, often within seconds of them doing it.
Social media search functions also make it easier if we want to track someone down who we are looking for or may have lost touch with. There are seemingly endless sources we can search to access the information we need.
WHAT’S TRENDING- Analytical Involvement
Social media has given everybody who chooses to sign up to a platform, the opportunity to tell 'their story' online, through Facebook Instagram pictures, Tumblr blogs. Normal people now have the capacity to make their opinion known on a massive scale. Analytics and social media depend a lot on each other, some of them are:
- Gain new insights. Understand social media engagement patterns across your Facebook, Twitter, LinkedIn, Pinterest, and Google+ accounts, and add insights from Google Analytics.
- Identify
social influencers.
- See what content resonates
BUSINESSES
Social media has given companies a chance to have a voice when it comes to their brand and a different way to connect and engage with their customers as well as their employees.
Businesses can now respond to customer queries and complaints in real time, with the ability to converse and engage with their customers on a different level which is continually improving as social media companies’ progress. This in turn is creating a better sense of customer service and brand loyalty among followers.
Social media has proved to be an invaluable tool for businesses who want to grow and connect with their audience.
Stepping forward from Social Media Analytics, there are tools and online programs that can help you with Business analysis. The CBA (Certified Business Analyst) online program at Imarticus is a customized course designed for careers in Business Analysis, across various functions such as Technology, Operations and Finance.
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